The Tobacco Prevention and Control (TPC) Plan 2030 is Hawaiʻi’s ten-year strategic plan for achieving a tobacco-free state and provides guidance for tobacco prevention, education, and cessation services through program implementation, legislative action, and community empowerment.

Over the past decade, there have been significant changes in Hawaiʻi’s tobacco prevention and control landscape. Combustible tobacco prevalence and youth initiation rates declined, quit attempts increased, and influences of cigarette marketing on youth decreased. Hawaiʻi has among the highest cigarette excise tax and rate of retail compliance to laws prohibiting underage tobacco sales in the nation. Numerous legislative actions around secondhand smoke protection, youth access to tobacco, and limitations on the age of sale and use of tobacco products, including e-cigarettes, have been enacted.

Vision: A Hawaiʻi free from tobacco use, nicotine addiction, and exposure to secondhand smoke.

Goals: The tobacco prevention and control community of Hawaiʻi adopted the four main goals developed by the Centers for Disease Control and Prevention to guide comprehensive tobacco control programs:

• Identify and eliminate tobacco-related disparities.
• Prevent initiation of commercial tobacco use among youth and young adults.
• Promote quitting tobacco among young people and adults.
• Eliminate exposure to secondhand smoke.

Smoking continues to disproportionately affect Hawaiʻi’s vulnerable populations and community groups by race and ethnicity, income and education, mental health and substance use, and lesbian, gay, bisexual, and transgender (LGBT) orientation. The rapid rise in youth use of e-cigarettes and other novel products has accelerated to epidemic proportions, threatening the cumulative efforts to protect the next generation from the deadly effects of nicotine addiction. Therefore, the major focus of the TPC Plan 2030 is the state’s most vulnerable communities, including youth and young adults.

The TPC Plan 2030 incorporates principles of the Social Ecological Model and is organized into four sector areas: Community Design and Access, Education, Health Care, and Worksite. The plan prioritizes goals, objectives, and strategies that lead to policy, systems, and environmental change. Objectives were developed using current data, best practices, and evidence-based science, and reflect one or more cross-cutting themes.

The TPC Plan 2030 is meant to be a living document that is reviewed and updated throughout the plan’s timeframe. Implementation of the plan will be a collective effort by individuals and organizations across the state.